Established 1948
Established 1965
Established 1996
Our star brands are globally-recognized household names.
Star Brand
The Champions of Play
Toys“R”Us is a star brand in the Tru Kids family. For over 70 years, Toys“R”Us has celebrated the joys of childhood with kids of all ages.
Star Brand
Trusted Resource for Families
Babies“R”Us is a star brand in the Tru Kids family. For over 30 years, it has been known for its knowledge of families and keeping baby happy and healthy.
Star Brand
Our Beloved Mascot
Geoffrey is a star in the Tru Kids family. He’s been a beloved mascot for over 50 years. Adored around the world, he invites kids of all ages to play and have fun.
Our consumer brands include many kids-and-parent-focused products.
Year Established
Countries
Branded Stores
Years Heritage
Our leadership team has decades of experience as brand operators.
Richard Barry
President & CEO
Yehuda Shmidman
Vice Chairman
Matt Finigan
CFO & Treasurer
Kara Ekert Sabino
Chief Human Resources Officer
Read new articles and press below. For fact sheet and interview requests, contact us.
27 Nov 2019
Target.com powering all digital sales transactions and product fulfillment Parsippany, NJ – November 27, 2019 – Toys“R”Us? returns today with the opening of its first new...
08 Oct 2019
Target’s toy inventory, digital capabilities and fulfillment options will service new Toys“R”Us store and online experiences MINNEAPOLIS, MN and PARSIPPANY, NJ –Oct. 8, 2019 – Target...
19 Sep 2019
PARSIPPANY, N.J.?and?SAN FRANCISCO,?Sept. 19, 2019?/PRNewswire/ —?Tru Kids BrandsTM?(“Tru Kids”), the proud parent of the?Toys”R”Us??brand, and?Candytopia, the candy-coated experiential adventure that has delighted crowds nationwide, announced today...
18 Jul 2019
Tru Kids partnering with b8ta to bring reimagined Toys“R”Us stores to U.S. kids and families; will apply b8ta’s experiential retail model to create a playful in-store...